Holler
Say it to the block.
A sandwich board for the whole neighborhood.
The customers who matter to a shop are the ones who can walk in: the people a few blocks away. They just have no easy way to know what’s going on right now, that the bread is out of the oven, that the patio is open.
Holler is how they find out. You talk only to the people nearby, and every other shop that posts brings more eyes to the block, and to you. Attention compounds instead of competes.
The mission.
What we want is simple. You walk down any street, pull out your phone, and the block is legible: who’s open, what’s happening, what’s worth a look right now. Every shop can reach the people around it. Every post brings a neighbor back tomorrow.
Open by default.
What a business says here belongs to the neighborhood, not to us. That a shop is open, or a special is on, is a public fact, so Holler publishes it into the Neighborhood Commons, a shared, open record of local life that other apps can build on. A business is never locked in. A neighborhood’s record of itself was never ours to own.